ARC CTET
Client
Monash University and Queensland University of Technology (QUT)
ctet.org.au
Services
UI (User Interface Design)
Graphic Design
Logo Design and Brand Identity Kit
Project Management
2020
Overview
In mid-2020, I was approached by Dr Laura Bray and Professor Laurence Meagher to create the logo, branding, website and related materials for the ARC Training Centre for Cell and Tissue Engineering Technologies (ARC CTET).
I conducted an in-depth brand and business discovery with Laura and Laurence to ensure I crafted a brand identity that accurately represented their essence and goals. Using this process’s information, I created mood boards to showcase potential branding directions.
It was time to design. My main focus was creating a logo that would represent the brand effectively and visually. Once this had been achieved, I set about designing their website along with complementary supporting materials, such as PowerPoint presentations and Word documents, as well as banners for use on social.
I collaborated with Matt Swann, who completed the website development. Matt worked with Dr Dianne Ruka to complete all necessary handovers to ensure that ARC CTET could maintain their site after the initial launch. Years later, ARC CTET is still using their website and easily update it without any additional support from us.